Is your small business website and online presence giving customers what they want? According to the 2014 Web.com Consumer and Small Business Perception Survey, the answer may be no. The survey uncovered a widening gap between how well small business owners think they are doing with their business website and how well their customers think the businesses’ use of technology serves their needs.
According to the survey, overall, small business owners realize it’s crucial to have a business website to make their businesses appear more professional and to enhance their personal relationships with customers. But only half of respondents say their business has a website. While that number is up 8% from last year, it’s still a shockingly low number in this day and age.
What’s holding entrepreneurs back from starting websites? Of those without a business website, 59% say cost is the reason; however, 30% simply don’t believe it’s necessary for their businesses. But in reality, the survey found that whether you have a business website is one of the biggest influencers in whether consumers decide to buy from you or not. Smart small business owners are focusing not on the cost of developing a business website, but on the ROI they can get from it.
What do consumers expect from small businesses? According to the survey, the top 5 are:
- - 56 percent: Special offers, promotions, discounts
- - 54 percent: Basic information (e.g. company information, product information, business hours, contacts, etc.)
- - 47 percent: Their own website
- - 42 percent: Customer reviews, ratings, recommendations
- - 34 percent: Incentivizing, rewarding loyal, frequent customers
Contact Us :
323 Williams Street Suite C,
Bel Air, Maryland 21014.
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