Web Marketing – Video Marketing
Video Marketing Mistakes to Avoid:You’ve probably noticed it yourself. Just about any time you search for something on the Internet, several videos show up in your top search results. Did you know YouTube is the second largest search engine? Cisco recently predicted that global online video traffic will be 55 percent of all consumer internet traffic by 2016.
If your video marketing strategy is still in the ideas phase, it’s time to get moving. A good web production company can help you use web videos to your advantage. Video is a very effective marketing tool when done right. But some do-it-yourself videos produced by small businesses sometimes do more harm than good. Here are some common mistakes and how to avoid them.
- Making a video just to make a video Did you ever have a teacher or a coach tell you “When you fail to make a plan, you plan to fail?” Well, turns out, they were right. You have to ask yourself if your web video serves a higher strategic purpose. Is it branding you? Will it encourage customers to buy your product? Read More........
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